Not everyone wants a multi-page website. If you're a digital marketer, you've already worked with a company or consulted with people who just have a single-page website. And in many cases, they refuse to change because they're like what's wrong with my single-page website? I have everything here that I need. And yeah, multi-page websites are clearly better when it comes to succeeding with SEO. But that doesn't mean you can't do well with a one-page website. Hey everyone, I'm @piyush-chittora and in this post, I'm going to break down how to do SEO of a single-page website? Rank One Page website easily on Google? Get Huge Google Organic Traffic on a one-page website?
SEO Of A Single-Page Website - Optimization
So the first thing you want to do is optimize each section of your page. So with your website, you have a header area, you have the body with a lot of content. You even have a footer area. You want to make sure you're optimizing each and every single space of your website.
Now even if you only have a single page website, you may want to consider getting it longer and longer. And here's what I mean - How long will it take time to get Traffic Boost And Google SEO Ranking?
1] Use More Sub-Headings
When you're optimizing your page, you want to make sure you're using subheadings in each section, because in the subheadings, you can use H1 tags, H2 tags, H3 headings. This will help you add keywords and make it easier for people to skim your site, as well.
2] Use Keywords in Headings
You also want to group together keywords that are in specific sections. So as I mentioned how you want to optimize each section of the page, well one section could be on, I don't know, dog food. Another section could be on cat food. Another section could be on shipping and getting dog food to your door and getting it on a regular basis so that way you don't have to keep manually reordering. But look to see what keywords are popular.
3] Expand Your SEO Approach
The second tip I have for you is land and expand the approach. When you do SEO for a single-page website, you'll find that you'll rank for some terms, and you won't rank for others that you may want to rank for. And there's a whole laundry list of terms that you wish you could rank for, but you have a single-page website and you need to be realistic. So how can you ensure that you're putting the best keywords on the page that not only drives conversions but is going to make you the most amount of traffic as well, right?
4] Use Google Search Console
So it's about revenue and it's about traffic. The way you optimize for this is you go into Google Search Console, you see all the terms that you already rank for, and you look for which terms have the highest impression count and the lowest click count. If you feel those terms are related to your product and service and they can drive conversions, what I would recommend that you do is you consider adjusting your page to include those terms. The Ultimate SEO Checklist For New Website | Get Traffic & Rank FAST
That way, you're putting the most valuable terms on the page to rank higher. You include those terms in your title tag. You include those terms within your meta description.
5] Use the Main Keyword in URL
Now the third thing is that you can consider doing if you're going to have a single-page website, is making sure your main keyword is within your URL. I'm not talking about a subfolder. I'm talking about the root domain name. It's been proven according to ClickFlow that the keyword in a domain name creates more clicks. And you can also see today's Google search.
When people search on Google, if they see the keyword that they're searching for in your URL, you're more likely to get clicks to your site. Now when you have a single-page website, there's not too much flexibility with your URL other than your domain name. So consider picking a domain name that has a keyword. And if you don't have one, consider changing your domain name to one that has a keyword.
6] Continually Updating
Now the last thing I want you to do with your single-page website is continually updating it. People forget to do this. Google doesn't like ranking old, outdated websites. When people have a single-page website, they don't tend to make a lot of changes to the website. It's really important that you make changes to your site every quarter. I'm not talking about a simple change like you change a keyword here and there. I'm talking about making big changes, adding content, deleting content, adding different images, adding videos to help explain your message.
All these things show Google that you're continually updating your website, which will help you rank higher and higher in the long run.
So that's it. If you have a Single-page website. Just use the above information, keep updating, play with keywords, showcase yourself on a single page website. At last, if you have any questions, leave a comment below and I'll answer it. If you like this article, share it with others. Thank you!