Tanishq Ekatvam Campaign: This is what ‘UNITED HINDUS’ are capable of! Tanishq Jewelry deleted the video that showed a Hindu girl in a Muslim household, after immense outrage on social media! The whole day #BoycottTanishq hashtag was trending on Twitter. Meanwhile, on this incident, look at how was the actress Kangana Ranaut reaction and statement. What were other celebs reactions, tweets and what Tanishq has said about its Ekatvam ad campaign which was deleted. “We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments.”
Kangana Ranaut Reaction On Tanishq Jewelry Deleted Video
Kangana Ranaut said in her Twitter statement, “The concept wasn’t as much a problem as the execution was, the fearful Hindu girl apologetically expressing her gratitude to her in-laws for the acceptance of her faith, Isn’t she the woman of the house? Why is she at their mercy? Why so meek and timid in her own house? Shameful.”
“This advert is wrong on many levels, Hindu bahu is living with the family for a significant amount of time but acceptance happens only when she is carrying their heir. So what is she just a set of ovaries? This advert does not only promote love-jihad but also sexism,” more she has added in the series of tweets.
In her last words, Kangana wrote, “As Hindus, we need to be absolutely conscious of what these creative terrorists are injecting into our subconscious, we must scrutinise, debate and evaluate what is the outcome of any perception that is fed to us, this is the only way to save our civilisation. #tanishq”
Tanishq jewellery’s ‘Ekatvam’ series’ ad projects a fictional ‘interfaith’ union, a Muslim family, a Hindu daughter-in-law being allowed to do a Hindu ritual.
Watch Video: Tanishq Deleted Ad Video
Here is the deleted Ad video of Tanishq Jewelry in the tweet:
What Other Said About The Tanishq Trending Love Jihad Ad
“I like this ad. Keep sharing. Wish Tanishq wouldn’t bow down to petty, paid trolls. Ignore the haters.” — Konkana Sen Sharma
“How degrading& ludicrous that lovely #TanishqJewelry ad on inter-faith has been pulled because of vicious trolling. Pathetic Hindutva trolls know nothing of Hinduism, nothing of the culture, nothing of India. They should be pulled off all platforms.” — Sagarika Ghose
What Tanishq Said About This Campaign
Tanishq, which is a TATA product, said in a statement about the Jewelry series, “The idea behind the Ekatvam Campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness.”
“The film has stimulated divergent and severe reactions, contrary to its very objective. We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff.” — added in its tweet.
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