ALTBalaji is an Indian subscription-based video-on-demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd. Launched on 16 April 2017, ALTBalaji is the group’s foray into the digital entertainment sphere to create original OTT content. The platform has around 34 million paid users.
PLATFORMS: ALTBalaji is an Indian content-based video-on-demand platform. It is available across 32 different interfaces for its viewers on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet). Their website claims the platform to be the largest content bank seen in India. The stories range from drama, comedy, and romance, to thriller, crime, and mystery.
MOVIES AND SHOWS: Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. This includes hits from prominent Bollywood actors including John Abraham, Sunny Leone, Akshay Kumar, Sidharth Malhotra, Sonakshi Sinha, Emraan Hashmi and more.
The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India’s top actors and directors. The content bank also includes 100+ hours of kids’ content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil & many more languages.
CONTROVERSY: An FIR has been filed against filmmaker Ekta Kapoor alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji’s XXX (web series). Ekta’s representatives have since said that the controversial scene has been removed.
|Industry||Entertainment, Mass media|
|Headquarters||Mumbai, Maharashtra, India|
|Key people||Shobha Kapoor(MD, Balaji Telefilms Ltd.), Ekta Kapoor(Joint MD, Balaji Telefilms Ltd.), Nachiket Pantvaidya(CEO, ALTBalaji), Faiz Khan(CMO, ALTBalaji), Vishal Singh(Director)|
|Products||Streaming media, video on demand, digital distribution|
|Services||Film production, film distribution, television production|
|Owner||Balaji Telefilms Limited|