Apple TV+ ( Apple TV Plus) is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals. The service was announced during the Apple Special Event of March 2019,where entertainers from Apple TV+ projects appeared on stage, among them Jennifer Aniston, Oprah Winfrey, and Steven Spielberg.
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The service can be accessed through Apple’s website and through the Apple TV app, which has gradually become available for many Apple devices and some major competing streaming devices, including some smart TV models and video-game consoles. Apple plans to expand the services’ availability, and there are workarounds for subscribers whose device is not presently supported. Access is included in the Apple One subscription bundle. Most of the content is available in Dolby Vision profile 5 and Atmos.
AVAILABILITY: Upon its debut, Apple TV+ was available in about 100 countries, fewer than the reported target of 150. A number of countries were excluded from service despite other Apple products being available. Commentators noted that the fairly wide initial reach of the service offered Apple an advantage over other recently launched services such as Disney+ and that because Apple distributes its own content through the service instead of distributing licensed third-party content (as, for example, Hulu does) it will not be limited by licensing issues during its expansion.
|Key people||Tim Cook (Apple CEO), Eddy Cue (Senior VP of Internet Software & Services), Zack Van Amburg (Head of Worldwide Video Programming), Jamie Erlicht (Head of Worldwide Video Programming), Matt Cherniss (Head of Domestic Creative Development), Morgan Wandell (Head of International Creative Development), Molly Thompson (Head of Documentaries and Unscripted), Tara Sorensen (Head of Kids Programming)|
|Launch date||November 1, 2019|
Google Chrome, Mozilla Firefox, Microsoft Edge, Apple Safari, on macOS, Windows, Chrome OS, Apple TV app
iOS 10.2 and later, macOS 10.15 Catalina and later
Supported media devices:
Apple TV, selected smart TVs, PlayStation, Xbox, Roku, Amazon Fire TV, Chromecast with Google TV, Android TV
|Members||33.6 million (as of May 11, 2021)|
|Pricing model||Included with Apple One (where available)|
US$6.99 per month,
£6.99 per month,
€6.99 per month,
€7.99 per month (Finland),
CA$8.99 per month,
A$9.99 per month,
SFr 8 per month,
89 kr per month (Sweden),
89 kr per month (Norway),
59 kr per month (Denmark),
NT$170 per month,
¥900 per month
By early 2020, Apple TV+ had poor growth and low subscriber numbers relative to competing services. In the middle of that year, Apple began to license older television programs and films, attempting to stay competitive with other services, attract and retain a viewership for its original content, and convert into subscribers users who were trialling the service.
The service has become the home to critically-acclaimed content: between September 2021 and March 2022, Apple TV+ netted a Primetime Emmy Award for Outstanding Comedy Series with Ted Lasso and the Academy Award for Best Picture with CODA, whose win marked the first Best Picture win for a film distributed by a streaming service.
Apple TV+ (along with the simultaneously announced a-la-carte premium-video subscription aggregation service Apple TV Channels) is part of a concerted effort by Apple to expand its service revenues.
Apple TV+ Free Subscription Extension
From the start of Apple TV+ on November 1, 2019, Apple offered a free one-year subscription to anyone buying certain of its hardware products (an iPhone, iPad, Apple TV, iPod Touch, or Mac). Apple initially extended the free year that was due to end on November 1, 2020, to February 28, 2021, but then announced in mid-January 2021 that they would be extending it a second time until July 31, 2021.
In mid-June 2021, Apple added a note to their website advising customers that new users subscribing after June 30, 2021, would only receive three months of free subscription instead of the previous year.
Apple TV+ Plans Pricing
On October 24, 2022, Apple announced it was to increase pricing of Apple TV+ (along with Apple Music and Apple One) subscriptions in many regions. The monthly plan increased US$2 to $6.99/month, and the Annual plan increased $20 to $69/year.
As of March 2022, Apple TV+ is estimated to have 25 million paid subscribers and an additional 50 million viewers who access the service via promotions.